Executive & Strategic Solutions was established to fill a growing “digital” void in the market with services designed to help smaller businesses stranded in the analog world convert to digital and improve their online presence. With websites and social media playing an increasingly important role in marketing it has become difficult for SME owners to independently keep pace with the developments in a dynamic digital world. The use of an advanced and scalable technology platform, with integrated information flows, serves to put business intelligence at the owners’ fingertips while combining to increase time-on-site and other key web traffic metrics.