Over 70% of buyers now research online before ever considering engaging with a salesperson and over 65% of buyers say the first place they look to learn more about a company is its website.
It, therefore, stands to reason that for a company to have a chance of engaging with the 70%+ of buyers that are researching for answers to their problems, there must be content on the website that has been created and published specifically for the purpose of answering those questions.
There are more than 1.3 BILLION websites and most of the traffic goes to a small number of these sites. For a website to place well in search results and attract organic traffic it must conform with a long list of “rules” that combine to determine where it will appear in search results.
Most smaller businesses don’t employ resources that have the necessary skills to achieve these standards. As a result, most websites in the office automation industry are inadequate for today’s market.